Good Mrkting is a Utah-based AI search optimization agency that helps home service businesses improve how they appear in answers from AI search tools. We audit visibility, strengthen the information those tools can find about a business, and monitor how its presence changes over time.
We test the questions potential customers ask about your services and service areas across relevant AI search experiences. We document whether your business is mentioned, cited, described accurately, or absent, then prioritize the gaps worth addressing.
We improve the technical and content foundation of your site, including crawlability, clear service and location information, direct answers to customer questions, and appropriate structured data. The goal is to make accurate information about your business easier to find and understand.
We check whether your website, Google Business Profile, and relevant third-party listings describe the same business, services, and service areas. Where information conflicts or coverage is thin, we identify and fix the highest-priority issues.
We revisit a consistent set of relevant questions and track mentions, citations, and factual accuracy over time. We report what changed and adjust priorities without claiming that a single edit caused an AI platform to recommend you.
We start by recording how your business appears today. That gives us specific questions, competitors, and inaccuracies to work from instead of a generic list of tactics.
Our team has worked on search marketing for service businesses. We bring that experience to a newer discovery channel, while testing assumptions as AI search products change.
Good Mrkting is a small team led by Aidan Walsh and Sam Lindsey. You can discuss the strategy and work with the people responsible for it.
We explain what we checked, what we changed, and what we observed. When the data does not support a confident conclusion, we say so.
Our work follows an audit, foundation, authority, and monitoring cycle. You can see where a recommendation fits and why it matters for your business.
We work with businesses across the United States from our Utah base.
Aidan works across search marketing, measurement, and website optimization. He leads Good Mrkting's search and growth work and helps turn audit findings into priorities a business can act on.
Good Mrkting grew from search marketing work for service businesses and a question: what happens when a homeowner asks an AI assistant whom to call? We built the agency around helping businesses answer that question accurately and measuring what can actually be observed.
Every engagement starts with an AI visibility audit. We establish a baseline, review the site's technical and content foundation, improve the consistency of business information across relevant sources, then monitor the same question set and refine the work. Aidan and Sam are involved in the strategy and delivery; the exact scope, contacts, meeting rhythm, and timeline are agreed in each proposal.
| Fact | Value |
|---|---|
| Company name | Good Mrkting Agency (brand: Good Mrkting) |
| Legal entity | Good Marketing LLC |
| Type | AI search optimization agency |
| Founded | 2026 |
| Leadership | Aidan Walsh, Managing Member; Sam Lindsey, Member |
| Location | Utah, United States; works with U.S. home service businesses |
| Website | https://goodmrkting.com |
| Core offering | AI visibility audit, optimization, and monitoring |
| Services | AI search visibility audits; website and content optimization; business information and authority work; monitoring and reporting |
| Primary customers | Established home service businesses with websites |
| Process | Audit → technical and content foundation → entity and authority work → monitoring and iteration |
| Contact | aidan@goodmrkting.com |
It is work intended to improve how accurately and consistently your business appears when people use AI-powered search tools to find a provider. It can involve website content, technical access, structured data, and consistent information on other sites.
No. AI answers change by question, location, platform, and time; no agency controls which business an AI system recommends. We document a baseline, make targeted improvements, and monitor the results we can observe.
An initial visibility review can use publicly available information and test questions without access to your private accounts. A deeper implementation or business-outcome analysis may require access to your site and relevant measurement tools.
We currently focus on established home service businesses with websites and defined service areas. We can discuss fit during an initial conversation.
We review the findings together and recommend priorities based on the gaps we found. If we work together on implementation, we agree on scope, access, timeline, and reporting before starting.
