Fundamentals
What is local SEO? A plain-English guide for small business owners
The foundations of local search, explained without jargon. Still the base layer that AI Optimization builds on for any business serving a defined area.
Read the guideInsights
Writing about the shift, as it happens.
No thought leadership theatre. Just useful explanations of what is changing in search and what it means if your customers are in one town.
In progress
- /How AI assistants decide which local business to recommend
- /AEO versus GEO versus SEO, without the acronym soup
- /What a home service website looks like when a machine reads it